Mountain Dew - Photo Op  

When we got the brief for a Mountain Dew billboard at a prime corner in Times Square we knew we wanted to embrace the location. We walked over to the location and discovered that more than anything tourists love to take photos of themselves in Times Square. We created a Mountain Dew billboard that provided a perfect Photo-Op for our out of town guests to guzzle or crush Mountain Dew. The billboard was a hit with visitors and was featured on the 5 o’clock news.

Created at BBDO NY with Kevin Tenglin.

© Melinda Keough  2023