Mountain Dew, Paintball
Mountain Dew was looking to let consumers decide on the next flavor of Dew. We created a voting event at Hollywood and Highland shopping area in Los Angeles. Consumers were invited to taste all three candidate flavors and then vote for their favorite in a way that reinforced the Dew brand attitude - by firing a paintball at a billboard. Voltage, the blue flavor, won and was added the Mountain Dew roster.
![](https://freight.cargo.site/t/original/i/0b0a4a42d91b8ec4df2d808e08d1308ba32302472fe319d731aff6fb87288873/BoardOnly_1000px.jpg)
![](https://freight.cargo.site/t/original/i/b0d6e8a98762aafe52e3123c450ff9a82b8a887e8e6022555fd37292d887a725/Dewmocracy_ActionShots_1000px.jpg)
Created at BBDO NY with Avi Pinchevsky and JD Michaels.
© Melinda Keough 2023