Mountain Dew, Paintball

Mountain Dew was looking to let consumers decide on the next flavor of Dew. We created a voting event at Hollywood and Highland shopping area in Los Angeles. Consumers were invited to taste all three candidate flavors and then vote for their favorite in a way that reinforced the Dew brand attitude - by firing a paintball at a billboard. Voltage, the blue flavor, won and was added the Mountain Dew roster.

Created at BBDO NY with Avi Pinchevsky and JD Michaels.

© Melinda Keough  2023