Facebook Live

In the fall of 2016 Facebook introduced Facebook Live to the world. It was a huge launch with creative teams working on every type of media. I worked on the films. We found compelling Facebook Live videos that had been publicly released and cut them into 15 second films that ran on TV. Our goal was to show how exciting it is to tell your story live by creating a dance between the film and the graphic reactions. People are amazing.

Wow, this one was a team effort. Thanks to the CDs at Facebook for the opportunity to work on these fun ads: Demian Olivera, Larry Corwin, Scott Trattner, Luke Martin. And the producers: Heather Michaels, Brooke Taylor and Margaret McLaughlin. As well as my freelance partner, Cat Doran and the editioral and graphics team at Spotwelders.