Facebook Groups for Experienced Parents

Facebook wanted to encourage users to try their Groups Service. Facebook Groups allow people to share information and have discussions about a specific topic - like what to do with a hyper kid - with a peer group. These ads for Groups ran in Facebook’s Feed. We kept them quick, colorful and playful to catch people’s attention in a busy space. We made 18 short films for 3 distinct audiences: students, new parents and experienced parents. I worked with the Factory at Facebook to develop concepts and storyboards for the films. The amazing Nicolas Ménard designed and directed the films with a team at Nexus Studios.

It was lovely to work on this project with the CDs at Facebook: Chris Trumbull, Luke Martin and Scott Trattner,
the AE: Alyssa Rogers,and my freelance buddies, Kevin Tenglin and Brian Coate.