Facebook Groups for New Parents


Facebook wanted to encourage users to try their Groups Service. Facebook Groups allow people to share information and have discussions about a specific topic - like swaddling a baby. These ads for Groups ran in Facebook’s Feed. We kept them quick, colorful and playful to catch people’s attention in a busy space. We made 18 short films for 3 distinct audiences: students, new parents and parents. I worked with the Factory at Facebook to develop concepts and storyboards for the films. We hired the amazing Nicolas Ménard and Nexus Studios to design and animate the films.













It was lovely to work on this project with the CDs at Facebook: Chris Trumbull, Luke Martin and Scott Trattner, and the AE: Alyssa Rogers, and my freelance buddies, Kevin Tenglin and Brian Coate.



© Melinda Keough  2018