Facebook Groups for New Parents
Facebook wanted to encourage users to try their Groups Service. Facebook Groups allow people to share information and have discussions about a specific topic - like swaddling a baby. These ads for Groups ran in Facebook’s Feed. We kept them quick, colorful and playful to catch people’s attention in a busy space. We made 18 short films for 3 distinct audiences: students, new parents and parents. I worked with the Factory at Facebook to develop concepts and storyboards for the films. We hired the amazing Nicolas Ménard and Nexus Studios to design and animate the films.