Facebook Groups for New Parents

Facebook wanted to encourage users to try their Groups Service. Facebook Groups allow people to share information and have discussions about a specific topic - like swaddling a baby - with a peer group. These ads for Groups ran in Facebook’s Feed. We kept them quick, colorful and playful to catch people’s attention in a busy space. We made 18 short films for 3 distinct audiences: students, new parents and experienced parents. My partner and I worked with the Factory at Facebook to develop concepts and storyboards for the films. The amazing Nicolas Ménard designed and directed the films with a team at Nexus Studios.