Brooklyn Animal Resource Comission (B.A.R.C.) is a no-kill animal shelter in Williamsburg Brooklyn. We wanted to drive traffic to the shelter and get people to consider adopting a shelter dog. To get people to consider all of the fun they could have with a dog we scattered traditional dog toys - balls, frisbees and sticks throughout Prospect Park Brooklyn. When prospective adopters found the dog toys they discovered a message that led them to BARC.
Created at BBDO NY with Avi Pinchevsky.
© Melinda Keough 2023