BARC Shelter
Brooklyn Animal Resource Comission (B.A.R.C.) is a no-kill animal shelter in Williamsburg Brooklyn. We wanted to drive traffic to the shelter and get people to consider adopting a shelter dog. To get people to consider all of the fun they could have with a dog we scattered traditional dog toys - balls, frisbees and sticks throughout Prospect Park Brooklyn. When prospective adopters found the dog toys they discovered a message that led them to BARC.
![](https://freight.cargo.site/t/original/i/2d6b72e7e580b8c694acd2caed489d7a138ed378805347bed04a2fc80f15353e/BARC_Ball_1000px_Throw.jpg)
![](https://freight.cargo.site/t/original/i/01eb772ce2319c914a3b9b0f2b296968fa3532fbc73a074146d1219d97cd2189/BARC_Ball_1000px_wide.jpg)
![](https://freight.cargo.site/t/original/i/f6fefab57d9de5f0eaeba35724167641b481e80ad67c658a96ea675b155c5f61/BARC_Frisbee_1000px.jpg)
![](https://freight.cargo.site/t/original/i/3242f9735edb815a794de963aa1383ada38d93dd2693ccd2377a4e2f6c66ccf0/BARC_Frisbee_1000px_wide.jpg)
![](https://freight.cargo.site/t/original/i/ff791d6a7811113733fe58f50cf4e4ef6df263cbc1014878166d50615ec1bcad/BARC_Stick_1000px_v2.jpg)
![](https://freight.cargo.site/t/original/i/7c8180d3400e109a412a84014037122ab77ff332f106be61c61c9e3af39693a7/BARC_Stick_1000px.jpg)
Created at BBDO NY with Avi Pinchevsky.
© Melinda Keough 2023