Facebook Groups for New Parents
Facebook wanted to encourage users to try their Groups Service. Facebook Groups allow people to share information and have discussions about a specific topic - like swaddling a baby. These ads for Groups ran in Facebook’s Feed. We kept them quick, colorful and playful to catch people’s attention in a busy space. We made 18 short films for 3 distinct audiences: students, new parents and parents. I worked with the Factory at Facebook to develop concepts and storyboards for the films. We hired the amazing Nicolas Ménard and Nexus Studios to design and animate the films.
It was lovely to work on this project with the CDs at Facebook: Chris Trumbull, Luke Martin and Scott Trattner, and the AE: Alyssa Rogers, and my freelance buddies, Kevin Tenglin and Brian Coate.
Facebook Groups for Students
Facebook wanted to encourage users to try their Groups Service. Facebook Groups allow people to share information and have discussions about a specific topic - like Calculus 101. These ads for Groups ran in Facebook’s Feed. We kept them quick, colorful and playful to catch people’s attention in a busy space. We made 18 short films for three distinct audiences: students, new parents and parents. I worked with the Factory at Facebook to develop concepts and storyboards for the films. We hired the amazing Nicolas Ménard and Nexus Studios to design and animate the films.
It was lovely to work on this project with the CDs at Facebook: Chris Trumbull, Luke Martin and Scott Trattner, and the AE: Alyssa Rogers, and my freelance buddies, Kevin Tenglin and Brian Coate.
Facebook Groups for Parents
Facebook wanted to encourage users to try their Groups Service. Facebook Groups allow people to share information and have discussions about a specific topic - like what to do with a hyper kid. These ads for Groups ran in Facebook’s Feed. We kept them quick, colorful and playful to catch people’s attention in a busy space. We made 18 short films for 3 distinct audiences: students, new parents and parents. I worked with the Factory at Facebook to develop concepts and storyboards for the films. We hired the amazing Nicolas Ménard and Nexus Studios to design and animate the films.
It was lovely to work on this project with the CDs at Facebook: Chris Trumbull, Luke Martin and Scott Trattner, and the AE: Alyssa Rogers, and my freelance buddies, Kevin Tenglin and Brian Coate.
Facebook Live
Facebook wanted to announce a new product, Facebook Live, in the fall of 2016. I was part of an enormous team of creatives and producers that introduced Facebook Live to the world. For my corner of the project we found humorus Facebook Live videos that users had released publicly and cut them into 15 second films that ran on TV. People are amazing.
Wow, this one was a team effort. Thanks to the CDs at Facebook for the opportunity to work on these fun ads: Demian Olivera, Larry Corwin, Scott Trattner, Luke Martin. And the producers: Heather Michaels, Brooke Taylor, Margaret McLaughlin. As well as my freelance partner, Cat Doran and the editioral and graphics team at Spotwelders.
iPad Mini Print
To introduce the iPad Mini we ran print ads on the back cover of magazines that showcased the Mini at actual size.
The image on the Mini screen was a replica of the front cover of the magazine. In this way consumers could get a taste of the new product experience.
The campaign ran on the back covers of magazines all over the world and was awarded the Press Grand Prix at Cannes in 2013.